Education
Ph.D., Marketing, Arizona State
MBA, University of Michigan
About Ron
Dr. Kuntze’s professional experience includes an extensive retail and services background at the marketing executive level, as well as a consultant for small and medium-sized firms through the Small Business Administration. Dr. Kuntze is considered a nationally renowned expert on consumer frugality and unethical retail returning (see Wikipedia: Return Fraud), as well as integrating non-profit clients into the classroom.
A member of the American Marketing Association, Kuntze has published extensively in top journals such as the Journal of Consumer Research, the Journal of Services Marketing and serves on the Editorial Board of Psychology & Marketing. In recent years, he has been quoted in Business Week and Forbes. He is considered a notable expert on the changing retail marketspace; as well as consumer trends, digital and social media marketing, and non-profit strategy and development.