
Create the Next Viral Brand
Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing.
LEARN MORE IN PERSON
Career Opportunities with a Bachelor's Degree in Marketing
$77K
Marketing Specialists and Market Research Analysts
6.7% Growth 2024-2034
$127K
Advertising Managers
Flat Growth 2024-2034
$162K
Marketing Managers
6.6% Growth 2024-2034
Selected Courses and Programs
The University of New Haven offers a wide variety of in-depth courses that create a transformational educational experience for our students. To view the complete list of courses you'll take while pursuing a Bachelor of Science in Marketing, check out the Academic Catalog:
Marketing, B.S. - General Concentration
Marketing, B.S. - Marketing Analytics Concentration
Marketing Minor (Business program majors, only)
Marketing Minor (Non-business or business-related program majors, only)
Professional Sales Minor (Business program majors, only)
Professional Sales Minor (Non-business or business-related program majors, only)
Charger Advantage
Get an inside look at what differentiates the University of New Haven and how your experiences as a student will prepare you for success.
Accreditation

Our Pompea College of Business is Among the Top 6% Worldwide
AACSB accreditation means that our Pompea College of Business has passed a rigorous set of standards. The faculty, students, programs and research have been closely examined and judged to be of exceptionally high standards.
Upcoming Events
News

Inside Look at How University of New Haven Marketing Students Are Learning at Top Industry Conferences
Professor Subroto Roy, Ph.D., shares how opportunities such as the Yale InsightsOn Conference help University of New Haven marketing students explore the future of AI, branding, analytics, and consumer engagement while building real-world industry connections.
Chargers Discovered Confidence and Career Possibilities at Intercollegiate Sales Competition
Aurora Sherman ’27 and Sharon Varughese ’26 share how competing in the Northeast Intercollegiate Sales Competition pushed them outside their comfort zones and opened new opportunities. Their reflections highlight how hands-on learning and faculty support help develop skills and influence career directions.

Next Steps
Whether you're still in high school or are transferring from another college, we offer full- and part-time opportunities for undergraduates from inside the U.S. and abroad. The admission process can begin as early as the end of your high school junior year.
The Application Process WebsiteWe offer a comprehensive financial aid program, with students receiving assistance in the form of grants, scholarships, student loans, and part-time employment. Funds are available from federal and state governments, private sponsors, and from university resources. More than 95 percent of the University's full-time undergraduate students receive some form of financial assistance.
Financial Aid WebsiteWANT MORE INFO?
Find out more about why the University of New Haven is a great fit for you. Our admissions team will contact you with information personalized to your interests.
VISIT
A campus visit is one of the most important parts of the college selection process. Come feel what it's like to Be a Charger!
APPLY
With more than 74,000 alumni and more than 100 years of history, #ChargerNation is the place to be. Begin Your Journey today.








