BACHELOR OF ARTS IN COMMUNICATION SPORTS MEDIA AND PRODUCTION

Join the Action in Sports Media and Production

Sports media has grown into a multi-billion-dollar industry, comprised of many different business entities that include broadcasting, streaming, journalism, marketing, and talent agencies. Sports organizations are looking to hire candidates who have developed experiential skills and specialized hands-on experience in the creation of compelling sports-related content across various platforms.

In our program, you’ll learn to report with accuracy, produce studio and field packages, run multi-camera live streams, and shape fan engagement across platforms. With hands-on training, access to campus media, and industry partnerships, you’ll develop a portfolio that showcases on-air segments, written features, and post-production - making you competitive for roles across sports media.

As a trusted leader in the field, the University of New Haven combines rigorous academics with real-world experience, positioning our program among the best sports broadcasting schools and best colleges for sports broadcasting for students seeking a sports media degree or sports journalism degree that delivers results on day one.

What Sports Media and Production Involves

Sports journalism is more than game recaps — it’s investigative reporting, athlete profiles, podcasts, social storytelling, and video packages that connect fans to the heart of sport. You’ll dive into live coverage, multimedia storytelling, and the business of sport, grounded in ethical reporting and credible sourcing. Today’s sports media major experience spans streaming platforms, short-form video, data-driven insights, and interactive fan engagement on mobile-first channels.

At the University of New Haven, you’ll learn how reporting, production, and audience strategy work together. From play-by-play and studio segments to long-form features and social content, you’ll build the skills to verify information, ask tough questions, and translate analytics into accessible, compelling stories—hallmarks of strong sports journalism.

Skills You’ll Build

To thrive in sports journalism, you need editorial excellence and technical fluency. You’ll master reporting fundamentals, interviewing, AP style, media ethics, and deadline management. You’ll also level up in camera operation, audio engineering, live streaming, and editing for video and podcasts—core competencies for a sports media degree and a sports journalism degree that reflects the industry’s demands.

Looking for a focused path? Our sports media major integrates sports reporting, broadcast production, digital content creation, and audience strategy. Rather than a broad communications education, this targeted approach helps you launch faster and stand out among the best sports broadcasting schools and best colleges for sports broadcasting.

• Produce student-run live game broadcasts and studio shows
• Create social media content for Athletics and campus outlets
• Report on the field and in the studio with real assignments
• Intern with local teams, networks, and media agencies
• Build a portfolio featuring on-air work, written pieces, and edited video

Networking is built into your experience. Connect with alumni, guest speakers, and professional organisations. Learn to pitch stories, build a personal brand, and leverage industry events. With technology reshaping the field—streaming production, automated highlights, AI-assisted research, NIL storytelling, and analytics—our sports media major emphasises adaptability while maintaining journalistic integrity and audience trust.

Why Choose the University of New Haven for Sports Media and Production?

Train with faculty who have “been there”—reporting, producing, and anchoring sports across platforms. Work in facilities that mirror professional environments and start building your reel from day one. As a recognized leader, the University of New Haven delivers a sports media degree experience that rivals the best sports broadcasting schools and best colleges for sports broadcasting, backed by a track record of student success and employer respect.

The University of New Haven's athletic program is the newest member of NCAA Division I, a member of the Northeast Conference (NEC), providing students with rich on-campus opportunities to work in sports media and production at the highest level of college athletics. In the fall 2025 semester alone, men's basketball welcomed Penn State to campus and played at nationally-ranked UConn. We've also hosted campus contests in various sports against teams from the NEC, Ivy League, Atlantic 10, MEAC, CAA, and more.

If you’re ready to turn your passion for sports into a career, the Bachelor of Arts in Sports Media and Production will give you the skills, experience, and connections to thrive. Explore the program, connect with an advisor, and take the next step toward a future in sports journalism with a sports media and production degree that prepares you to lead.