Book Chapters
Wang, C. L., Barnes, B. (2010). The Chinese Notion of Guanxi. Handbook of Contemporary Marketing in China: Theories and Practices. Nova Science Publishers.
Li, D., An, S., Wang, C. L. (2009). Country Image and Product Image of Chinese Products:
An Empirical Study of Japanese Young Consumers' Perceptions. Business, Finance and Economics of China. Nova Science Publishers.
Wang, C. L. (2007). The role of Self-Construal in Cross-Cultural Communications. Cross-Linguistic & Cross-Cultural Communication: Theory & Application in Language
Teaching & Research. The World Chinese Publishing Company.
Books
Yen, D. A.-W., Barnes, B. R., Wang, C. L. (2011). Handbook of Contemporary Marketing in China: Theories and Practices. Nova Science Publishers. https://www.novapublishers.com/catalog/product_info.php?products_id=14097
Wang, C. L. (1987). Interpersonal Psychology. Shanghai, China: Shanghai People's Publishing Inc..
Journal Articles
Wang, C. L. (2012). The Launch of the International Journal of Consumer Research. 1(1), 1-3. http://issuu.com/kimfam/docs/ijcr_v1n1?mode=window&viewMode=doublePage
Hui, A. S. Y., Siu, N., Wang, C. L., Chang, L. (2001). An Investigation of Decision-Making
Styles of Consumers in China. Journal of Consumer Affairs, 35(2), 326-345.
Wang, C. L., Chan, A. (2001). Content Analysis of Connectedness vs. Separateness Themes
Used in US and PRC Print Advertisements. International Marketing Review, 18(2), 145-159.
Wang, C. L. (1996). The Degree of Standardization: A Contingent Framework for Global
Marketing Strategy Development. Journal of Global Marketing, 10(1), 89-107.
Refereed Journal Articles
Zhang, H., Sun, X., Wang, C. L. (2013). Effects of customer fashion lifestyle on customer
loyalty. Journal of Northeastern University, 34(4), 452-456.
Niu, Y., Wang, C. L., Dong, L. (2013). Firm Resources and Entry-Related Advantages:
An Empirical Study in China. Industrial Marketing Management, 42, 595-607.
Wang, C. L., H. C. (2013). The Moderating Role of Managerial Ties in Market Orientation
and Innovation: An Asian Perspective. Journal of Business Research, 66, 2431–2437.
Chung, H., Wang, C. L., Huang, P. (2012). A Contingency Approach to International
Marketing Strategy and Decision-making Structure among Exporting Firms. International Marketing Review, 29(1), 54-87. http://www.emeraldinsight.com/journals.htm?articleid=17015549&show=abstract
Wu, R., Wang, C. L., Li, D., Ma, Y. (2012). Consumption goals, implementation intention
and active consumption behavior. Journal of Marketing Science, 8(2), 64-78. http://www.jms.org.cn/read/28/5.pdf
Wang, C. L., Barns, B., Li, D. (2012). Country Image, Product Image and Consumer Purchase
Intention: Evidence from an Emerging Economy. International Business Review, 21(6), 1041-1051. http://www.sciencedirect.com/science/article/pii/S096959311100196X
C., K., Wang, C. L. Online Shopper Behavior: Influences of Online Shopping Decision. Asian Journal of Business Research, 1(2), 66-74.
Liu, L., Wang, C. L. (2012). The impact of regulatory focus and promotion framing
on buying intention. Journal of Marketing Science, 8(2), 34-44. http://www.jms.org.cn/read/28/3.pdf
Wang, C. L., Shi, Y., Barnes, B. (2012, in press). The Role of Satisfaction, Trust
and Contractual Obligation on Long-Term Orientation among Chinese and Western Managers. To appear in Journal of Business Research.
Wu, R., Wang, C. L., Du, L. (2012). The study of the effects of sunk cost, thrift
value and controlled motivation on active consumption behavior. Nankai Business Review, 15(5), 114-128. http://www.emeraldinsight.com/products/journals/journals.htm?id=NBRI#news
Yang, Z., Wang, C. L. (2011). Guanxi as a governance mechanism in business markets:
Its characteristics, relevant theories, and future research directions. Industrial Marketing Management, 40(4), 492-495. http://www.sciencedirect.com/science/article/pii/S0019850110002087
Yen, D., Barnes, B., Wang, C. L. (2011). The measurement of guanxi: Introducing the
GRX scale. Industrial Marketing Management, 40, 97-108. http://www.sciencedirect.com/science/article/pii/S0019850110001732
Wang, C. L., Li, D., G. F. (2010). Economic development and consumer marketing in
contemporary China. Journal of Consumer Marketing, 27(7).
Wang, C. L., Lin, X. (2010). Migration of Chinese Consumption Values: Traditions,
Modernization, and Cultural Renaissance. Journal of Business Ethics, 88(3), 399-409. http://www.springerlink.com/content/f32507m5r780x1l6/
Lin, X., Wang, C. L. (2010). The Heterogeneity of Chinese Consumer Values: A Dual
Structure Explanation. Cross Cultural Management: An International Journal, 17(3), 244-256. http://www.emeraldinsight.com/journals.htm?articleid=1876003&show=abstract
Wang, C. L. (2009). The Chinese Little Emperors: Marketing to Chinese Young Consumers. Young Consumers, 10(2), 95-97.
Wang, C. L. (2008). Consumer Self-Construal and Marketing Communications: Theory and
Implication. Journal of Global Business Advancement, 1(4), 433-444.
Lin, X., Wang, C. L. (2008). Enforcement and Performance: The Role of Ownership, Legalism
and Trust in International Joint Ventures. Journal of World Business, 43(3), 340-351. http://www.sciencedirect.com/science/article/pii/S1090951607000806
Wang, C. L. (2008). Gender Differences in Responding to Sad Emotional Appeal: A Moderated
Mediation Explanation. Journal of Nonprofit & Public Sector Marketing, 19(1), 55-70. http://www.tandfonline.com/doi/abs/10.1300/J054v19n01_03
Wang, C. L., Barnes, B., Siu, N. (2008). The significance of trust and renqing in
the long-term orientation of Chinese business-to-business relationships. Industrial Marketing Management, 37(7), 819-824. http://www.sciencedirect.com/science/article/pii/S0019850108000606
Wang, C. L., Cui, G. (2008). Understanding the Rising Chinese Consumer. Journal of Consumer Behaviour: An International Research Review, 7(6), 421-423.
Wang, C. L. (2007). Guanxi vs. Relationship Marketing: Exploring Underlying Differences. Industrial Marketing Management, 36(1), 81-86. http://www.sciencedirect.com/science/article/pii/S0019850105001173
Wang, C. L., Browe, C. (2007). Web-Enabled Product ID System as a Tool in Pharmaceutical
Marketing. International Journal of Pharmaceutical and Healthcare Marketing, 1(3), 226-233.
Jiang, Y., Wang, C. L. (2006). The Impact of Affect on Service Quality and Satisfaction:
The Moderation of Service Contexts. Journal of Service Marketing, 20(4/5), 211-218.
Wang, C. L., Lin, X., Chan, A., Shi, Y. (2005). Conflict Handling Styles in International
Joint Ventures: A Cross-Cultural and Cross-national Comparison. Management International Review, 45(1), 3-21.
Wang, C. L., Ye, L. R., Zhang, Y., Nguyen, D.-D. (2005). Subscription-Based Web Services:
What Makes Consumer Pay for Online Content? Journal of Electronic Commence Research, 6(4), 304-311.
Wang, C. L., Siu, N., Hui, A. (2004). Consumer Decision-Making Styles on Domestic
and Imported Brand Clothing. European Journal of Marketing, 38(1/2), 239-252.
Wang, C. L., Chen, Z. X. (2004). Consumer Ethnocentrism and Willingness to Buy Domestic
Products In A Developing Country Setting: Testing Moderating Effects. Journal of Consumer Marketing, 21(6), 391-400.
Liu, S. S., Wang, C. L., Chan, A. C.-F., Chau, L. L.-F. (2004). Integration of Sales
Force with Web-Based Technology – A Case of Pharmaceutical Industry. Journal of Business-to-Business Marketing, 11(1/2), 131-148.
Wang, C. L., Siu, N., Hui, A. (2003). Demographics and Shopping Orientations for Apparel
Products: A Hybrid Segmentation of Chinese Consumers. Journal of Asian Business, 18(3), 31-44.
Lin, X., Wang, C. L. (2002). Relational Contexts of Conflict Resolution Strategies
in International Joint Ventures: An Intra-Asian Case. Journal of Relationship Marketing, 1(3/4), 23-38.
Siu, N., Wang, C. L., Chang, L., Hui, A. (2001). Adapting Consumer Style Inventory
to Chinese Consumers: A Confirmatory Factor Analysis Approach. Journal of International Consumer Marketing, 13(2), 29-47.
Zhang, J., Wang, C. L., Cheng, J. (2001). Chinese Online Consumers’ Responses to Web-Based
Data Collection Efforts: A Comparison with U.S. Consumers. Journal of Database Marketing, 8(4), 360-369.
Wang, C. L., Chan, A. K.K., Chen, Z. X. (2001). Segment Intenders and Non-intenders
in China’s Property Market: A Hybrid Approach. Journal of Consumer Marketing, 18(4/5), 319-329.
Wang, C. L. (2001). The Rise and Fall of Direct Selling in China: Lessons for International
Marketers. Journal of International Marketing and Marketing Research, 26(3), 139-150.
Wang, C. L., Bristol, T., Mowen, J., Chakraborty, G. (2000). Alternative Modes of
Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to
the Cultural and Gender-Specific Self. Journal of Consumer Psychology, 9(2), 107-115.
Zhang, J., Wang, C. L., Cheng, J. (2000). Consumers’ Responses to Web-Based Data Collection
Efforts and Factors Influencing the Responses. Journal of International Marketing and Marketing Research, 25(3), 115-123.
Wang, C. L. (2000). Right Appeals for the 'Right Self': Connectedness-Separateness
Self-Schema and Cross-Cultural Persuasion. Journal of Marketing Communications, 6(4), 1-13.
Wang, C. L., Chen, Z. X., Chan, A., Chen, Z. Z. (2000). The Influence of Hedonic Value
on Consumer Behaviors: An Empirical Investigation in China. Journal of Global Marketing, 14(1/2), 169-186.
Wang, C. L., Mowen, J. C. (1997). AIM: Identifying Alliances for Professional Services:
The Case of CPA Firms. Journal of Professional Service Marketing, 15(2), 55-68.
Wang, C. L. (1997). Bases of International Market Segmentation. Journal of Segmentation in Marketing, 1(1), 5-21.
Wang, C. L., Mowen, J. C. (1997). Separateness-Connectedness Self-Schema: Scale Development
& Application to Message Construction. Psychology & Marketing, 14(2), 185-207.
Wang, C. L. (1996). The Evolution of International Consumer Research: A Historical
Assessment from the 1950s to the Mid-1990s. Journal of Euromarketing, 5(1), 57-81.
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Presentations Given
Wang, C. L., He, J., Competing in China: Local Firms, Multinationals, and Alliances
Research Conference, "The influence of cultural identity on purchase domestic vs.
import brands," George Mason University, Fairfax, Virginia. (April 2013).
Wang, C. L., "Guest Lecture," Zhejiang Wanli University, China, Zhejiang, China. (2012).
Wang, C. L., "Guest Lecture," China Eastern Normal University, Shanghai, China. (2012).
Wang, C. L., International Conference on Non-Intelligence Factors, "The asymmetric
impact of framing on perceived value and buying intention across product types and
genders," Shanghai Normal University, Shanghai, China. (October 13, 2012).
Wang, C. L., 2013 Annual Conference of China Marketing Science, "The impact of satisfaction
and trust on long-term orientation: A comparison of Western and Chinese firms," Beijing,
China. (August 2012).
Wang, C. L., Journal Marketing Science Annual Conference, "The effect of consumer
regret on word of mouth communication," Dalian. (August 2012).
Wang, C. L., Intellectbase International Consortium Academic Conference, "What Factors
influence Consumer Online Shopping decision?," San Antonio, Texas. (April 2012).
Wang, C. L., Wu, R., Li, D., Journal Marketing Science Annual Conference, "Consumption
Objectives and Active Consumption Behavior: Conceptual Development and an Empirical
Investigation," Guangzhou, China. (August 2011).
Wang, C. L., Shi, Y., International Academy of Business And Public Administration
Disciplines Conference, "Examining The Role Of National Culture In Long-Term Orientation,"
Orlando, Florida. (January 2011).
Wang, C. L., Li, D., American Marketing Association conference, "Country Image and
Product Image: Decomposing The Country-of-Origin Effect," Boston, Massachusetts. (August
2010).
Wang, C. L., Li, D., Wu, R., Li, Y., "The study of the relationship between product
similarity evaluation and the purchase Intention to Shanzhai products," Annual Conference
of China Association of Universities, Nanjin, China. (July 2010).
Wang, C. L., "Guest Lecture," Nankai University, Tianjin, China. (2009).
Wang, C. L., Li, D.-j., Wu, R.-j., "The Positive Consumption Behavior: Concept and
Scale Development," Annual Conference of China Association of Universities, Gulin,
China. (July 2009).
Wang, C. L., "The Relationship Exchange in Chinese Business-to-Business Marketing,"
American Marketing Science, United States of America. (May 2009).
Wang, C. L., Annual Conference of China Marketing Association of Universities, at
Shanxi University of Finance and Economic, "Manufactory Country Image and Product
Image of China: Japanese Consumers' View," Shanxi, China. (August 2008).
Wang, C. L., 2008 Global Marketing Conference, "The Heterogeneity of Chinese Consumption
Values," Global Marketing Conference, Shanghai, China. (March 2008).
Wang, C. L., Chinese Marketing Association of Universities 2007 Annual Conference,
"Sad Emotional Appeal in Public Service Advertising," IMS-China International Conference
on Statistics and Probability, China. (July 2007).
Wang, C. L., Association for Consumer Research conference, "Consumer Goal Orientation
in Different Service Contexts: The Different Impacts of Affect on Perceived Quality
and Satisfaction," Association for Consumer Research, Orlando, FL. (September 2006).
Wang, C. L., 2006 IEEE International Conference on Service Operations and Logistics,
and Informatics, "Satisfaction and Service Contexts: The Mediation of Consumption”,
Goals," Shanghai, China. (June 21, 2006).
Wang, C. L., Cross-Cultural Aspects of Literacy and Communications: Bridging East
with West and Today with Tomorrow, "Consumer Self-Construal and Cross-Cultural Communications:
Theory and Implication," Xinjiang, China. (August 2005).
Wang, C. L., 2004 International Conference on Service, "Affect and Satisfaction in
Hedonic vs. Utilitarian Services." (2004).
Wang, C. L., International Conference on Multinationals in China--Competition and
Cooperation, "Conflict Resolution Strategies in International Joint Ventures: A Case
in China," Guangzhou. China. (July 2004).
Judd, B., Wang, C. L., Asian Retailing and Distribution (SARD), "Revised Look of Direct
Selling in China: Three Short Cases," Kobe, Japan. (April 2003).
Wang, C. L., Chen, G., 2002 AIB Southeast Asia and Australia Regional Conference,
"The Impact of Consumer Ethnocentrism on Willingness to Buy Domestic Products: Investigating
the Moderating Variables In a Less Developed Countries," Shanghai, China. (July 2002).
Wang, C. L., Siu, N., Marketing Communication in Changing Global Environment Conference
Proceedings, "Consumer Shopping Orientation and Demographics: Implications to Marketing
Communications," Hong Kong, China. (May 2002).
Wang, C. L., International Conference on Theory of Entrepreneurship and the Growth
of Firm, "Applying the Consumer Sentiment and Attitude-to-Debt constructs to Predict
the Intention to Buy Housing: A Chinese Case," Zhong Shan University, China. (2001).
Wang, C. L., The 8th Cross-Cultural Communication Conference Proceedings, "Different
Ways of Self-Construal: Implications to Cross-Cultural Marketing Communication," Hong
Kong, China. (2001).
Lin, X., Wang, C. L., American Marketing Association Summer Educators Conference
Proceedings, "Relational Context of Conflict Resolution Strategies in International
Joint Ventures: An Intra-Asia Case." (2000).
Wang, C. L., Chan, K. K., 1998 American Marketing Association Summer Educator's Proceeding:
Enhancing Knowledge Development in Marketing, "Connectedness vs. separateness themes:
A content analysis of print advertisements in the People's Republic of China and United
States," American Marketing Association, Boston, Massachusetts. (1998).
Wang, C. L., China International Business Symposium, "China's Multilevel Marketing
in a Globalized Market," Shanghai, China. (1998).
Wang, C. L., 1997 American Marketing Educators' Proceedings: Enhancing Knowledge Development
in Marketing, "An experimental investigation of the moderating role of the connectedness-separateness
self-schema in cross-cultural advertising," American Marketing Association, Chicago,
Ill. (1997).
Bristol, T., Wang, C. L., American Marketing Science Conference, "An Exploratory Study
of the Effects of Problem-Solution Visuals on Brand Attitudes: The Moderating Effect
of Familiarity." (1997).
Wang, C. L., American Marketing Association Summer Educators Conference, "Right Appeals
for the Right 'Self': The Moderating Role of Self-Schema in Cross-Cultural Advertising,"
American Marketing Association. (1996).
Wang, C. L., Southwestern Marketing Association Conference, "Global Standardization
and Market Segmentation: A Review and A Contingency Approach." (1996).
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Professional Positions
Academic
Chairperson, Department of Marketing & Quantitative Analysis, University Research
Scholar. (August 2009 - Present).
Professor of Marketing, University of New Haven. (August 2006 - Present).
Associate Professor of Marketing, University of New Haven. (January 2001 - July 2006).
Assistant Professor of Marketing, University of Maryland Eastern Shore. (January 2000
- December 2000).
Assistant Professor of Marketing, Hong Kong Baptist University. (August 1996 - December
1999).
Graduate Teaching Assistant, Oklahoma State University. (August 1992 - January 1996).
Graduate Teaching Assistant, University of Georgia. (August 1989 - May 1991).
Assistant Lecturer, Shanghai Teacher's University. (August 1982 - June 1987).
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